On Monday, the University of Kentucky announced several changes to ticket pricing as the school adjusts to the new model of revenue sharing with athletes.
The changes includes the phasing out of faculty and staff ticket discounts and the elimination of discounts for children under 2 years of age for men’s basketball and football.
Here is an excerpt from UK’s announcement:
University employee ticket policies
Beginning this fall, UK Athletics will begin phasing out discounts on season tickets for university employees. In addition, the athletics department will no longer provide complimentary single-game admission to university employees for women’s basketball and ticketed Olympic sports (volleyball, gymnastics, baseball and softball).
Employees will continue to attend regular season men’s and women’s soccer games at The Bell free of charge.
Timeline for employee discounts:
Men’s Basketball
2025-26 season – eligible employees will receive a 20% discount on up to two season tickets, as well as a 20% discount (reduced from 50%) on the associated K Fund donation for those seats.
2026-27 season – employee discounts on tickets and K Fund donations will no longer apply.
Football
2026 season – eligible employees will receive a 20% discount on up to two season tickets, as well as a 20% discount (reduced from 50%) on the associated K Fund donation for those seats.
2027 season – employee discounts on tickets and K Fund donations will no longer apply.
Women’s Basketball & Baseball
2025-26 season – single-game admission for university employees will transition to a paid model
2026-27 season – employee discounts on season tickets will no longer apply.
Volleyball, Gymnastics & Softball
2025-26 season – single-game admission for university employees will transition to a paid model.
Olympic sports passes
Beginning this fall, the athletics department will no longer provide the K Fund Sports Pass as a donor benefit. Donors are encouraged to purchase season tickets if they’ve traditionally attended many of these events in the past, or purchase single-game tickets to support their favorite teams.
Child ticket policies
To better standardize across sports while managing venue capacities, the athletics department will adjust its child ticket policy for regular-season home events as follows:
Volleyball, Women’s Basketball, Gymnastics, Baseball and Softball – a ticket will not be required for admission for children 2 years and under, provided they sit on the lap of a ticketed adult and do not require their own seat. Youth (ages 3-18) and seniors (ages 65+) may purchase specially-priced tickets in the general admission areas of each venue, based on availability.
Football & Men’s Basketball – everyone, regardless of age, must have a ticket for admission.
