According to a study by IUPUI, Kentucky is the most valuable men’s college basketball program in the nation.
The study values the UK program at just over $334 million.
Kansas is second and Louisville is third. Duke and Indiana round out the top 5.
Here’s a look and link to the article (subscription):
The top 5 most valuable men’s college basketball programs, according to an @IUPUI professor’s analysis for @WSJ: https://t.co/QNtW39U9Kl pic.twitter.com/7Jwf48P2Ro
— Rachel Bachman (@Bachscore) April 8, 2019
