The La Familia Kentucky alumni team has added basketball creator Jesser to the roster for The Basketball Tournament.
“We’re bringing on one of the biggest basketball creators in the world: Jesser,” La Familia announced on X. “His love for the game is real, his platform is massive, and his support brings national attention to our team — to our city. This summer the world will be watching!!!!”
Jesse Riedel, aka Jesser, is an American YouTuber who makes videos based around basketball.
BREAKING NEWS: JESSER IS PLAYING IN TBT WITH LA FAMILIA
It’s always been Jesser’s dream to play professional basketball and he’ll look to live that dream with the Kentucky Alumni!
Jesser & Willie Cauley-Stein are now friends & TEAMMATES!
Tickets: https://t.co/lzpdoA79UV pic.twitter.com/07Nw2DXrLD
— TBT (@thetournament) July 1, 2025
