Adidas is planning to open its NIL support to every college athlete at an Adidas-partnered NCAA Division I university.
Here are details on the program from Adidas:
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Today, adidas will become the first major sports brand to enact a wide-sweeping, equitable and inclusive Name, Image, Likeness (NIL) network for student-athletes. Tied to this year’s 50th anniversary of Title IX, the new program will be laser focused on achieving an enduring goal from the brand: creating a more equitable future in sport.
A Sweeping, Equitable Network
With the ability to reach over 50,000 student-athletes across 23 sports and 109 Division1 NCAA schools, the new NIL program will give eligible student-athletes of all genders the opportunity, directly with adidas, to become paid affiliate brand ambassadors. Launching in four phases over the next 12 months, the network will begin with Historically Black Colleges and Universities (HBCUs) and Power-5 conference partners in Fall 2022, scaling across all schools by April 2023.
“At adidas, we are committed to creating change through sport and recognize the important role student-athletes play in shaping the future,” said Rupert Campbell, president of adidas North America. “Our groundbreaking NIL program advances our commitments toward building inclusivity in sport and inspires athletes to realize a more equitable world. I can’t wait to see it come to life.”
“adidas’ NIL network is an incredible step forward for the growth of women’s sports,” adds Candace Parker, adidas partner. “It will have an impact on the future of college athletics and hopefully create a more equal, sustainable landscape where athletes feel supported and invested in as they grow in their college careers. It builds upon adidas’ and my shared ambition to empower the next generation of women in life and sport.”
BREAKING: Adidas is opening its NIL network to every college athlete at an Adidas-partnered NCAA DI university.
The wide-sweeping NIL network is the first among major sports brands.
More than 50,000 athletes across 23 sports and 109 schools can become paid Adidas ambassadors. pic.twitter.com/T48jIeWteV
— Front Office Sports (@FOS) March 23, 2022
