In a recent article, I sparked a little interest in who John Wall would sign a shoe deal with. In sounds like the first possibility is about to come to fruition. It is reported that John Wall will travel to Boston to meet with Reebok to discuss a possible shoe deal as early as next week. Reebok may not seem like the best option; until you look under the hood of possibilities.
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Nike, Adidas or even a new entrant like UGG may seem like a deeper pocket partnership for Wall, but those might come with one major distraction, he wouldn’t be the number one face. It’s no surprise that Nike is top dog when it comes to brand name and fat wallets. But they are also number one when it comes to athlete endorsements. An uprising star athlete signing with Reebok could be the largest promotion for the company and that allows the player to build their own brand and reach a much large audience.
Since Air Jordans, every young players childhood dream is to play in the NBA and have their own Nike shoe. John Wall may be on to something, having their own Reebok shoe just might be a smarter business decision. And beside, playing in the NBA and having your own Reebok isn’t such a bad thing, is it?
[I][B]*Note: The image does not in any way reflect a design of a John Wall shoe. They are just a bold pair of Reeboks I found for this article.[/B][/I]
