Historic Memorial Coliseum could have a new name in the near future.
According to a report by the Herald-Leader, Historic Memorial Coliseum could have a new corporate name as UK and JMI search for additional revenue.
“Any naming rights agreement will likely set the official name of the building as Historic Memorial Coliseum ‘presented by’ or ‘preserved by’ the corporate sponsor,” according to the report. “UK must approve any naming rights deal, per the terms of the contract with JMI.”
Here is an excerpt:
Kentucky’s historic on-campus basketball arena may soon be known by a new name.
In a presentation to the Champions Blue LLC board of governors last week, JMI Sports President Paul Archey listed naming rights to Memorial Coliseum as one of on seven unsold assets UK’s multimedia marketing rights partner is prioritizing
This does not appear to be a Commonwealth Stadium to Kroger Field situation.
It's likely you're will be able to call it Memorial Coliseum and just ignore the corporate sponsor part, if that is your preference. Of course, that type of naming deal is going to be worth less money. https://t.co/pI6ZAxB1lI
— Jon Hale (@JonHale_HL) May 4, 2026
