Vanderbilt unveiled a new logo and seal for athletics and the university today, marking the school’s first brand redesign since 2003.
Unfortunately, the new logo as not been well-received, with some calling it a disaster.
Here’s a look:
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Here is a taste of the full Athletics identity system that we will roll out over the coming months. #AnchorDown
— Vanderbilt Athletics (@vucommodores) March 22, 2022
I cannot get over how terrible Vanderbilt’s rebrand is. Somebody got paid a massive sum of money to make all of Vandy’s stuff way worse! pic.twitter.com/WEqvqPG8PB
— Kyle Tucker (@KyleTucker_ATH) March 22, 2022
We’ve launched a refreshed visual identity designed to reflect our forward momentum and to build pride and visibility across the institution and athletics program.
Learn more: https://t.co/JGwN7cdVt3 pic.twitter.com/buMvMYcB78
— Vanderbilt Athletics (@vucommodores) March 22, 2022
