LaVar Ball and Big Baller Brand Release $495 Lonzo Ball Shoe

LaVar Ball and his Big Baller Brand have made the bold move of independently releasing a Lonzo Ball signature shoe.

The ZO2 Prime looks decent (in my opinion), but comes with a $495 price tag.

There is also a ZO2 WET Autographs edition, which will cost $995.

The Ball family, specifically LaVar, is receiving some criticism on social media.

Shaquille O’Neal had this to say:

Here are details from Slam:

Since negotiations with Nike, adidas and Under Armour had seemingly fallen apart, there was a perception that the BBB team was scrambling for options. But that wasn’t quite the case. BBB tells SLAM that designs and prototypes for Lonzo’s first signature shoe—the ZO2—had been in the works for the past few months. Big Baller Brand was always prepared to go the independent route if conversations with the aforementioned sneaker companies did not lead to a deal.

It’s a bold move—a first of its kind.

BBB is aiming for Lonzo’s signature sneaker to tap into a new market—above the athletic performance kicks from the likes of Nike, Jordan, adidas and Under Armour, but below the high-end designer shoes of Gucci, Prada or Louis Vuitton. The ZO2 Prime comes with a $495 price tag.

There is also a limited ZO2 WET Autographs edition, which will come in a key-locked glass box with a floor mirror, LED lights and an autograph from the Chino Hills prodigy himself. It will cost $995.

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