Kentucky best known for horse racing, bourbon and college basketball.
Advertising professionals and Kentucky natives Griffin VanMeter and Whit Hiler want the state to replace its current slogan, Unbridled Spirit, with — Kentucky Kicks Ass.
“Go ahead and Google ‘unbridled spirit’ and you know what you come up with? Horseback riding lessons — in San Antonio,” VanMeter says in the video.
Featured on NPR.